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Better control over content and donor engagement was one of the factors that led Easter Seals DuPage and the Fox Valley Region to take ownership of the regional office’s web presence. Believing the old site suffered from outdated and static content, as well as a confusing layout and navigation, the design helped the organization create a strong local perception that conveyed excellence and reflected the qualities that made its centers unique.
Effective nonprofit websites don’t exist as boutiques to show off information. But you already know that. You know that your nonprofits website is a tool that should be used. Used to engage, interact with and mobilize your audience – A tool that should ultimately inspire action. Continue reading
Part two of our four part series on Effective Nonprofit Websites. Make sure to read part one if you missed it: Create a More Effective Nonprofit Website Using These 2 Simple Suggestions “The Web is a world of first impressions, … Continue reading
First impressions are lasting, so it’s important to make yours count. Your brand should capture your nonprofit’s essence and let your identity shine through. A strong, clear, well-communicated brand can build trust, broaden your reach, tell your story, and support your mission. Continue reading
Director of Communication and Information Services
Alpha Kappa Psi Fraternity
” I have been working with Andrew Fort through the entire [web design} project and have had nothing but the best experiences while working with him. The design he came up with is fantastic and all of our members have sent in emails stating how wonderful it looks and how easy it is to navigate.”
Director of Development
Midland Care Connection
“Brent Hackman our designer really listened and captured my page from the very first – he did a good job. I just want to express how pleased I have been working with him.”
Special Events & PR Coordinator
“Aga Siuda listened carefully to all of the ideas, thoughts and questions I had and gave helpful answers and comments. I was nervous about the design process, it seemed really overwhelming, but Aga made it much simpler. I am grateful to her for listening to me and for being so helpful.”
Chief Executive Officer
Dr. Marnie Rose Foundation
“Steve Brush has been wonderful!!! We are thrilled with our site!”
Transplant Games of America
“Sally Hsieh who was assigned to our project did an excellent job working with us at the Transplant Games of America and getting our FAF site both functional as well as pleasing to the eye all within a quick turnaround. We are very appreciative of her work and I for one would be happy to work with her again if the opportunity arose in the future.”
Webmaster and Community Relations
Salpointe Catholic High School
“Just wanted to let you know that Katherine Till did a great job with some updating of our website. She took care of business quickly and with no need to revisit the requests, etc. All was taken care of correctly the FIRST time around. Thank you!”
Saint Bridget School
“Thank you so much for the extra work! That went quite a bit beyond the normal call of duty, in my opinion…” [Allison Flanary]
Communications Coordinator & Summer Program Director
The Roeper School
“I wanted to let you know that [we] appreciate all of the work you did to get our site up and running. We really appreciate how responsive you were to us whenever we contacted you. Yesterday’s switch couldn’t have gone any better. Working with you has been a pleasure. [to Kay Foreman]“
Marketing and Communications Officer
IWK Health Centre Foundation
“I just wanted to take a minute to let you know what a wonderful experience it was working with Ben German on our recent web design project. He was a delight to work with, completed the project ahead of schedule and promptly responded to any questions or issues that came up…we couldn’t be happier with the result. We look forward to working with Ben on future projects.”
Ronald McDonald House Charities of Metro St. Louis
“Amy McIntyre recently designed a Friends Asking Friends fundraising site for our Ronald McDonald House Ride event, and I’d like to commend her on a job well done. We are very pleased with the site’s look, and I’m appreciative that she translated our design requests into something that is a functional, eye-catching representation of our RMHC brand.”
Asst. Director of Advancement
Animal Rescue League of Boston
“Aga Siuda listened attentively to my description of what I wanted, then repeated it back to me with an explanation of what could be done, and alternatives for what couldn’t. She did a beautiful job on our page, engaging creatively with my requests, yet staying within my requirements, and was kind, friendly, flexible and above all fun to work with.”
A-T Children’s Project
“I just wanted to give you a huge THANKS for bringing Ben German onto our project! He’s been outstanding, and this is the level of expertise that we truly did need. I am beyond excited that we are at the point where we can move on. Thanks again!”
They didn’t ask for much… just an airplane. Providing some brand guidelines and loose criteria for the design of its Friends Asking Friends website, RMH Philadelphia was only intent on replacing the typical giving thermometer with an airplane instead. As a result Guide Creative was able to come up with an impressive design that not only incorporated the plane, but met all the requirements as well.
With a recent rebranding of its main website A Safe Haven wanted a similar refresh for their fundraising event to communicate excitement for the RUN! to End Homelessness. A major part of that goal was not only to update the colors and styles for a more modern look overall, but more importantly to showcase the involvement and support from past volunteers and participants. Guide Creative designed the site with an emphasis on photos of past events, with a simple, engaging method for all upcoming events.
Special Events & PR Coordinator, Camp Sunshine
“We are excited that this event will be more successful than ever, especially now that we have a fabulous web page to direct people to!”
Director of Retreat Marketing and Promotion
Holy Family Passionist Retreat Center
“Randee Campbell has been exceptional, creating a beautiful website to our specifications. She has listened as well as guided us in all aspects of the site design and responds in a timely manner. Thank you!”
Director of Development & Marketing
STOP Foodborne Illness
“We recently had the pleasure of working with Aga Siuda as our designer. She was wonderful and her work is beautiful. She listened to us, took the time to learn about the event, and understood perfectly what message we were trying to convey with the design. We are excited that this event will be more successful than ever, especially now that we have a fabulous web page to direct people to!”
Donor and Web Services Manager
“Mary Shockley has again done an awesome job for us this year again on two design projects. I have worked with Mary on several different projects over the last couple of years and I am pleased when I get to work with her. Several times I have had to call her with my “emergencies” in BBNC for an email message mess. She is always helpful, knowledgeable and can fix the problem quickly.”
Tasked with bringing Virginia Episcopal School’s website design up to the standards set by the school’s brand and offline reputation, Guide Creative developed a solution that is not only evocative of the school’s heritage, but also delivers on the interactive front. A multi-layered slideshow is used to showcase images of the student experience while also profiling individual students, alumni or faculty. Coupled with a audience-centric navigation and key calls to action highlighted on the home page, Virginia Episcopal School’s new design has succeeded at creating a more robust online experience for their users.
Needing a new site to serve as the information hub of the school, Jackson Preparatory School worked with Guide Creative to develop a design that would accomplish that goal and get their users excited about the site. The resulting site uses warm, rich colors that reflect the brand and personality of the school and a flexible layouts structure that has allowed Jackson Preparatory School to easily take control of the management of their site. A large slideshow that showcases the strong photography of Jackson Prep along with an audience-centric navigation has greatly improved the usability of the site and gives users the ability to easily get to the information they are looking for.
The Bill of Rights Institute wanted to do a better job of “educating young people about the Constitution,” but the old site had a tendency of promoting advocacy and action, rather than education and information. Guide Creative solved this problem by designing a site that struck a chord with the rich, historical nature of its subject matter. The new site engages its users by presenting the content with rich colors and textures to evoke a grand, historical feel, while providing a navigation structure that promotes educational material and opportunities for interaction.
Being a design school, The New York School of Interior Design wanted to showcase their strong imagery and keep the interface of their site from getting in the way. Guide Creative responded by developing a minimalist design with an emphasis on imagery, all while simplifying the navigation to allow quick access to key pieces of functionality on the site.
Proving that information alone is not enough, CBC wanted an edgy presence that appealed to its young audience of prospective students, showing it to be adventurous and fun. The use of dark and textured backgrounds and action-oriented photography allowed Guide Creative to essentially change how the site was perceived. The design also helps put emphasis on the user experience, with targeted information and clear calls to action.
As a foundation, promoting engagement and giving are the key goals of the organization. The Foundation needed a site that helped it fulfill its mission of supporting student success. With a slideshow as the main focal point of the homepage, its content focuses on success stories of students that are supported by the foundation. The slideshow, along with a large emphasis on story telling and financial information, the site helps donors see the impact of their gifts.
Good photography and stories are some of the best ways to portray an organization rich in history and tradition, while emphasizing it’s core values of honor, duty and respect. Guide Creative designed this site so that compelling imagery and stories take center stage, with an emphasis on donations. Along with some well-developed user-interface features, the organization is able to deliver a lot of content without compromising valuable space.
As the fundraising arm of one of Toronto’s mental health facilities, the CAMH Foundation wanted a design that helped its readers connect personally with the work of the organization. With a design focused on positivity, rather than the difficulties their patients must overcome, Guide Creative used a bright color palette and left plenty of room for high impact photography and easy access to information.
The Medical Foundation of North Carolina needed a fresh design that reflected the branding of the University of North Carolina, while differentiating the Foundation and showcasing its work. Guide Creative took on this challenge and delivered a site that provided more flexibility in the displays of news and event content with too much clutter, all wrapped in a design that made full use of the UNC color palette while bringing in personalized elements such as handwritten fonts and compelling imagery.
Using Blackbaud NetCommunity, Friends Asking Friends and Blackbaud Social platforms to incorporate content management, peer to peer fundraising and online community functionality, Guide Creative designed a look and feel that married the systems visually, with a special focus on web development to create a solid user experience and to incorporate the strong focus on integration.
Needing to showcase the urgency of their mission and their need for engagement, UNICEF worked with Guide Creative to develop a bold, image-based design that clearly make donations the focus on their home page. The new design delivered on this and more, reflecting the brand and mission of UNICEF while also positioning the site as an example for other fundraising arms and divisions within the organization.
Guide Creative is frequently pushed to think outside the box, and the GOProud project was no exception. GOProud wanted a funky, unique design to reflect the irreverent personality of the organization that would also successfully solicit engagement from their supporters. The results speak for themselves, delivering a design that GOProud loves and building in functionality that allows for easy email registration, memberships, and interaction with the many news and social feeds that GOProud delivers.
Dian Fossey Gorilla Fund stressed the importance of using its website to establish its brand effectively in order to promote its work in Helping People and Saving Gorillas. Also, increasing donor awareness and engagement was a key priority. The design provided many opportunities to display the hundreds of photographs and stories of gorillas and people directly affected by the organization’s work, which helped to connect users with the organization’s mission and impact.
As the organization helps and supports people of all ages, ethnicities and religions, it needed a site that simplified the user experience compared to the cluttered and outdated site from before. Guide Creative provided a clean and modern design with simple navigation and page layout, which allowed the organization to promote compelling photography and stories of people helped by its outreach.
When World Venture approached Guide Creative with the need for a brand new user experience paired with a modern design, Guide Creative answered with a design that showcases the global nature of World Venture along with their mission and goals. The navigation structure was reworked to better serve the needs of World Venture’s audience through comprehensive wire-framing, and the content of the home page was organized in such a way as to better introduce the organization and push major initiatives. The resulting site has provided a simplified way for users to engage with World Venture and support their mission.
Audience engagement was the key to designing a website that would help users connect with the organization’s mission, spirit and ministries. Each part of the design was meant to establish a personal touch with the audience by using a clean design and effective content. The homepage slideshow meets this objective by showing people actively carrying out the organization’s values.
Belen Jesuit Preparatory School approached Guide Creative with a common problem amongst nonprofits: their online presence did not match their offline heritage and the general perception of the school. The solution to this problem is a modern, eye-catching design that shows the personality of the school and students through engaging imagery and rich branding. In order to reduce clutter, a user interface was developed that utilizes sliders to simplify the presentation of news and events. The end result is a site that reflects the high quality of the education offered by Belen Jesuit Preparatory School.
A publication of the Society for Science and the Public, Science News for Kids is a publication targeted at children, ages 9-14, as well as their parents and teachers. Guide Creative designed the site within a comfortable medium between being informative and content-heavy to appealing and accessible to youth. Every article includes strong photography, which is prominently displayed throughout every area of the site, giving an edge to what could quickly become a text-heavy site.
Guide Creative designed this fun, baseball-centric design for the National Baseball Hall of Fame Clubhouse in order to create a online community for constituents and fans of the National Baseball Hall of Fame. The design melds an organic feel – using wood grain textures and fresh, green grass to evoke the feel of the game – with multiple points of interactivity to keep the site fresh and engaging with minimal maintenance. Finally, membership in the organization was emphasized by prioritizing it within the site navigation and providing many links back to memberships through the calls to action and interactive pieces of the design.
While interactivity and community engagement were top priorities of the museum, establishing a compelling image that represented the artistic nature of the museum was also important. Avoiding the traditional slideshow approach, Guide Creative developed a homepage feature that not only showcased a variety of glass art collections, but allowed the user to get a glimpse of all of them at the same time without having to navigate through a slideshow.
Coming to Guide Creative with a strong brand, Austin Film Society desired a site that would match that brand and showcase their film screenings and events. The site designed in response incorporates a dramatic skin with a simple, bold color palette. In order to allow for the content to speak for itself, the layout was kept simple so the user’s eye would easily find and engage with the various content areas and calls to action.
Labeled a “breath of fresh air” by one member of the organization, Alpha Kappa Psi’s new site not only came with a bold, new look that helped to reinforce its brand, but it also made content easier to access with easy navigation. In order to appeal to a massive student and alumni audience, with chapters in three countries, the fraternity relied on Guide Creative to design a site that would become a relevant hub of information and engagement for its audiences.